From Data to Action: Crafting Insights That Drive Decisions

Objectives

At the end of program, participants are expected to:

• Empathize with different internal audiences and tailor insights to their needs
• Transform data and findings into focused, decision-oriented insights
• Write clear, actionable insight statements with tension, relevance, and clarity
• Use simple narrative structures to communicate findings through storytelling (problem → journey → insight → action)

Mindset to Cultivate

• Start from the audience: “What do they need to know, decide, or do?”
• Ask “so what?” and “now what?” when looking at data, not just “what happened?”
• See synthesis as a deliberate process: observation → pattern → insight → implication
• Treat reports as stories that guide decisions, not just containers of information

Participants

• Research, insight, and data teams who produce internal reports for decision-makers.

Course Cadence

• Full Day or Half Day, according to participants availability
• Most activities will be done in group
• Partial presentation & hands on activities