Expertise Straight From The Field

Go beyond theory. Learn the proven, real-world skills our front-line consultants use to achieve success for market leaders like BRI, The Body Shop, and Google.

Learn relevant and immediately applicable skills from our active consultants, whose daily work on client challenges reflects our commitment to elevating the Indonesian UX landscape.

Uka Q.A.P.

Lead Design Consultant
12 yrs of experience

Design Lead on the creation of Pinang Digital Lending Application (now Bank Raya)
Project Overseer on developing visitor-centric guidelines to enhance the museum experience on Museum Nasional
Project Overseer on Sarinah’s digital loyalty experience and brand transformation

Anindya Fitriyanti

Sr. Experience Design Consultant 
10 yrs of experience

Project Lead on Inclusion Without Literacy: uncovering the hidden financial risks facing Indonesia’s young adults
User Researcher on eCommerce for Rural: understanding digital adoption in rural communities
Researcher on service design project to integrate omni-channel retail experience for beauty retailer

Fri Rasyidin

Lead Design Consultant
12 yrs of experience

Project Oversee on Financial Futures of Gen Z in 2035
Project Overseer on user research exploring brand-creator collaboration dynamics in digital advertising
Project Overseer on Bank merchant EDC usability testing

Nathaniel Orlandy

Sr. Experience Design Consultant
8 yrs of experience

Researcher on Kohler Muslim Sanitary ware Innovation
Project Lead on Discovering Global Opportunities for International Podcast Streaming Platform
Product Designer on Revolutionary of Micro-Segments for Financial Inclusion

Annisa Dyah Lazuardini

Sr. Experience Design Consultant
7 yrs of experience

Project Lead on using performance test approach to create marketing program that aims to increase bank CASA ratio
Project Lead on user experience research for cloud storage product
Researcher on SMB banking research to understand small business needs

Rayi Harjani

Experience Design Consultant
6 yrs of experience

Researcher on DiFi for All, BMGF research for digital on boarding of unbanked and underbanked
Project Lead on Micro and Small Enterprises (MSEs) Onboarding Programs for Online Selling
Project Lead on usability testing for digital credit service

See Our Portfolio

See More Work

Digital Tool for Primary Health Care Transformation

We partnered on a major national initiative to design and deploy a digital tool supporting health cadres across Indonesia.

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Increasing Bank's CASA Ratio through A Performance Tested Marketing Program

Our team was tasked with designing a marketing and service program that could achieve this goal by genuinely addressing customer needs.

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We share our knowledge for impactful design.

Drawing on Somia CX's proven success, Somia Academy is dedicated to upskilling corporate teams across Indonesia. We translate our real-world expertise into practical, human-centered design training that empowers your business to create more meaningful customer experiences. Begin your team's transformation with us.

We believe everyone can design and do research

Somia Academy not only prepares learners with the right skills, but also the right mindset of UX practitioners.

Collaboration is key to solve design problems

Somia Academy brings together UX enthusiasts to work on cases that prepare learners for creating essential changes.

Human is the center of every innovation

Somia Academy regards that Human-centered products require human-centered problem solving, and the way to do achieve such things is by learning hands-on research and design for humans.

Continuous learning elevates the practice itself

Living up to our name (Somia, meaning "elevating to a higher level"), we inspire more people to contribute to the body of knowledge. Together, we keep on setting higher UX standards in Indonesia.

Have a specific goal in mind?

We specialize in co-creating a curriculum tailored to your team's context and business objectives.

Let's Have a Discussions

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