Rp 2.750.000

An introduction to Service Design and its practical applications.


11 August - 11 September 2020

3 weeks self-paced online course



  • This is a fully online course and all the assignments will be done individually. 
  • A course agenda has been set for you to follow the materials, homework and peer review deadline each week. It is designed so you can take it while working or studying.


The course materials are written in English while all communications are in Bahasa Indonesia.

Service Design is a collaborative process which helps to innovate or improve services to make them more useful, usable, desirable and efficient for customers as well as effective for client and their organisations. It is a holistic, multi-disciplinary, integrative field.

- Stefan Moritz

What is the role of the service designer? What should a service designer design? We will dive deep into these questions, look into the importance of Service Design and how to apply design thinking framework to services. There will be an introduction to the basic tools that can be applied to innovate experiences.

Course Synopsis

    • A set of course materials each week consisting: notes, video and homework

    • Real design challenge from a client
    • Weekly live sessions on Friday 5 PM with guests appearance from practitioners!
    • Critique and feedback from your peers as part of learning process

    • Critique from the instructor on your individual submitted assignments

    • Use Discord channel as a communication platform with a dedicated facilitator
    • A Certificate of Completion that you can share with your professional networks

    What you will get

    • Prior knowledge to HCD is a plus
    • Love of learning
    • Curiosity
    • Optimism
    • Empathy


    Who should sign up?

    Beginner or experienced user researchers, design researchers, strategists, public service planners, customer experience & operational specialists or anyone who wants to start learning service design and its practical applications. Prior knowledge about human-centered design.

    • How to implement Service Design within organisation
    • How to do collaborative process
    • How to do service evaluation

    • Details of service prototyping

    What will NOT be covered in this course

    What You Will Learn

    What will be covered in this course

    • Introduction of Service Design
    • Role of Service Designer
    • Importance of Service Design
    • Principles of Service Design
    • Basic Service Design tools & methods
    • Service Design ideation
    • Introduction to service prototyping
    • Basic principles of delivering a good presentation
    • Learning how to give and receive constructive feedback

    Other live calls  

    Class Greeting Call : Fri, August 14th 2020

    Graduation Call       : Fri, September 11th 2020

    *Notes: Due some public holidays in August, the timeline is longer than 3 weeks.

    Learning how to give and receive constructive feedback


    Starts       : Mon, August 31st 2020
    Q&A Call : Fri, September 4th 2020
    • Service ideation

    • Introduction to service prototyping

    • Basic principles of delivering a good presentation

    Week 3

    Starts       : Mon, August 24th 2020
    Q&A Call : Fri, August 28th 2020
    • Research methods
    • Basic Service Design tools (continued)

    Week 2

    Starts       : Mon, August 10th 2020

    Q&A Call : Wed, August 19th 2020

    • Introduction to Service Design
    • Principles of Service Design
    • Basic Service Design tools

    Week 1

    Course Syllabus

    Upon completion of the course, you will earn a Certificate of Completion that you can share with your professional networks. In order to earn this certificate, you need to pass with a 70% score based on the set scoring system.

    Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multi-disciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum - Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan.


    Anindya Fitriyanti

    The course will be conducted by instructor and facilitator. The instructor will conduct the program and give you feedback during the course. Meanwhile, the facilitator will support you in any administration matter, course materials and communications.


    Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems.

    Dono Firman

    Instructor & Facilitator

    Limited to 24 participants

    Registration closed

    Our Learning Philosophy

    Somia Academy embraces experiential, hands-on learning methodology. 

    We aim to cultivate the designer’s critical thinking skill to become an independent learner. To master any skills - especially Human Centred Design (HDC) process - we believe the learner should own a sense of confidence to explore the ambiguous realm of design and innovation.

    Becoming a great designer is a long and engrossing process, it’s not the result of a few days course. 

    Our course is designed to help you with your learning journey.

    Our Learning Principles

    Enjoy the process

    Adopt reflective learning

    Learning by doing

    Reflect on what you did well, what went wrong and could be done better. Learn from each process’ successes and failures.

    Embrace the uncertainty and be present in the learning journey.

    Less theory, more practical application. Practice makes perfect.

    Foster active collaboration

    Think critically

    No one-size-fits-all approach

    Look at information from different sides objectively and construct your own point of view.

    Build on each other’s idea and defer judgment because we bring various backgrounds to the table.

    Acknowledge that each project has unique needs. Gain experiences over time to know which best approach to use on any project.

    "Kalo kamu mau belajar gimana cara synthesis data hasil research, wajib banget ikut ini. Relevant kalo kerjaan kamu ke arah design research."

    "Ini workshop UX dengan sharing best practice oleh para fasilitatornya."

    What previous batch said

    "Register right away! So much worth if you're looking for workshop which material is very practical in your daily work life and friends that help you improve your skills."

    "This workshop will help you structure the way you think when looking for solution."

    Activity Photos

    Ready to take your skills to the next level?

    Somia Academy reserves the right to alter the program if necessary and without notice, as a result of circumstances beyond their control.

    Somia Academy is organized with love, by the people behind Somia Customer Experience

    Have questions? Get in touch

    Activity Photos