An introduction to Service Design and its practical applications.

2 September - 23 September 2021
3 weeks self-paced online course

Starting from
Rp 2,000,000
Rp 3,200,000


Somia Academy Highlights

Course Synopsis

Service Design is a collaborative process which helps to innovate or improve services to make them more useful, usable, desirable and efficient for customers as well as effective for client and their organisations. It is a holistic, multi-disciplinary, integrative field.

- Stefan Moritz

What is the role of the service designer? What should a service designer design? We will dive deep into these questions, look into the importance of Service Design and how to apply design thinking framework to services. There will be an introduction to the basic tools that can be applied to innovate experiences.


The course materials are written in English while all communications are in Bahasa Indonesia.


  • This is a fully online course and all the assignments will be done individually.
  • A course agenda has been set for you to follow the materials, homework and peer review deadline each week. It is designed so you can take it while working or studying.

What you will get

  • A set of course materials each week consisting: notes, video and homework
  • Real design challenge from a client
  • Weekly live sessions on Friday 5 PM with guests appearance from practitioners!
  • Critique and feedback from your peers as part of learning process
  • Critique from the instructor on your individual submitted assignments
  • Use Discord channel as a communication platform with a dedicated facilitator
  • A Certificate of Completion that you can share with your professional networks

Who this course is for

Beginner or experienced user researchers, design researchers, strategists, public service planners, customer experience & operational specialists or anyone who wants to start learning service design and its practical applications. Prior knowledge about human-centered design.


  • Prior knowledge to HCD is a plus
  • Love of learning
  • Curiosity
  • Optimism
  • Empathy

What You Will Learn


  • Introduction of Service Design
  • Role of Service Designer
  • Importance of Service Design
  • Principles of Service Design
  • Basic Service Design tools & methods
  • Service Design ideation
  • Introduction to service prototyping
  • Basic principles of delivering a good presentation
  • Learning how to give and receive constructive feedback


  • How to implement Service Design within organisation
  • How to do collaborative process
  • How to do service evaluation
  • Details of service prototyping

Course Syllabus

Week 1

  • Introduction to Service Design
  • Principles of Service Design
  • Basic Service Design tools

Week 2

  • Research methods
  • Basic Service Design tools (continued)

Week 3

  • Service ideation
  • Introduction to service prototyping
  • Basic principles of delivering a good presentation

Bonus Materials
How to give and receive constructive feedback

Upon completion of the course, you will earn a Certificate of Completion that you can share with your professional networks. In order to earn this certificate, you need to pass with a 70% score based on the set scoring system.

Instructor & Facilitator

The course will be conducted by instructor and facilitator. The instructor will conduct the program and give you feedback during the course. Meanwhile, the facilitator will support you in any administration matter, course materials and communications.

Dono Firman

Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems.

Anindya Fitriyanti
Instructor & Facilitator

Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multi-disciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum - Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan.

Ready to take your skills to the next level?