What is the role of the service designer? What should a service designer design? We will look into the importance of Service Design and the overview of design thinking framework for services. There will be an introduction to the basic tools that can be used to understand service experiences.


2 Weeks

Time per week

Blended learning:

  • 2 hours of independent learning (at your own timing)
  • 2 hours of group homework (at your own timing)
  • 1.5 hours live session of QnA and additional materials every Friday, 16:30-18:00 WIB


Notes, videos, homework

Starting from
1,800,000 1,500,000 for 5 Early Birds


  • Fully online course, and has been structured to cater remote collaborations. The course materials are written in English while all communications are in Bahasa Indonesia.
  • Blended learning to fit your schedule. We designed the program to be flexible with your working life, so we suggest to do your independent learning before the weekly QnA.
  • Introductory tools and frameworks based on industry standard. You will also learn not only the skill, but also the mindset to be a designer.
  • Work on hands-on service safari and analyse collaboratively in groups.
  • Feedback from design mentors.
  • Certificate of Completion that you can share with your professional networks
  • Alumni community for deeper conversations and knowledge sharing.

IMPORTANT: After payment, Loket will send you an email as payment proof.

Somia Academy will contact you around 1-2 days after Loket’s email to confirm your registration.

What You Will Learn

  • Introduction of Service Design
  • Role of Service Designer
  • Importance of Service Design
  • Principles and mindset in Service Design
  • Introduction of basic Service Design tools
  • How to apply BASIC service design tools and methods

You will do hands-on service safari

What You Will Not Learn

  • How to apply INTERMEDIATE service design tools and methods
  • How to implement Service Design within organisation
  • How to do collaborative process
  • How to do service evaluation
  • How to do service prototyping

Introduction to Service Design is highly suggested for you who...

  • Beginner or experienced user researchers, design researchers, strategists, public service planners, customer experience & operational specialists or anyone who wants to expand their knowledge and start learning service design
  • Have basic knowledge of human-centered design, but no knowledge in service design. If you don't have the prior knowledge in human-centered design, we suggest to take Design Research Skills. If you already have the prior knowledge in service design, we suggest to take Deep Dive into Service Design.
  • Are keen to understand how to design backstage and frontstage activities for a delightful customer and organization experience
  • Love learning, curious, optimistic
  • Are empathetic towards the users

Learn with Us

Dono Firman

Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems at Somia CX. He was heavily responsible in improving the customer and service experience in a Mother and Child hospital project, as well as leading a business model and service innovation project for an international renal care service company.

Anindya Fitriyanti

Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multi-disciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum - Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan. Anin has a rich experience in service design projects in the financial industry: from service protyping to exploring best methods for digital adoption for the micro-segmentation in the rural areas.

2022 Investment


  • Price: Rp 1,800,000

Early Bird

  • Price: Rp 1,800,000 Rp 1,500,000 for 5 earliest registrants
  • You'll save 15%

Group Purchase

  • Price: Rp 1,800,000 Rp 1,500,000 for a minimum purchase of 5 Learners
  • You'll save 15%

Bundling with "Deep Dive into Service Design" (BEST DEAL!)

  • Pay for two classes in advance
  • Price: Rp 5,000,000 Rp 4,000,000
  • You'll save 20%

What Learners Loved About Our Classes

Somia Service Design Fundamentals class has a really great learning materials. They are really comprehensive with real case project examples which were really helpful for us to understand the context and how to use the method, the tools, and the thinking process.

Monica Cathlin
Creative UI/UX Lead @SALT

The syllabus that was prepared was enough to open my horizons about the basics of services design. The learning material every week is easy for me to understand and the question and answer session provides an opportunity for participants to dig deeper into things that are not yet understood. Assignments and peer reviews motivated me to do my best on this course. Thank you Somia!

Rahman Abdul Razak
UX Designer @Telkom Indonesia

Ready to take your skills to the next level?

IMPORTANT: After payment, Loket will send you an email as payment proof.

Somia Academy will contact you around 1-2 days after Loket’s email to confirm your registration.