Our mentors come from the community of designers, researchers, marketers, entrepreneurs, educators, and more. Our root as a design innovation consultancy influences what we do and what we believe could be achieved in the Indonesian UX landscape.

Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems at Somia CX. He was heavily responsible in improving the customer and service experience in a Mother and Child hospital project, as well as leading a business model and service innovation project for an international renal care service company.

After receiving his Bachelor degree of Information System from Bina Nusantara University, Kevin has been involved in product research, advisory, and management for 7 years. His exposure in both private and public sector brings him to believe that listening closely to people’s story may uncover surprising opportunity area for organisations to move forward and grow.

Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multi-disciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum - Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan. Anin has a rich experience in service design projects in the financial industry: from service prototyping to exploring best methods for digital adoption for the micro-segmentation in the rural areas.

Having a bachelor degree in Communication Visual Design and Master of Design from Institut Teknologi Bandung enables Andra to deep dive into the world of digital design in graphic, multimedia and interaction. With nearly 8 years of working experience, Andra has gained various knowledge in the design field and still continues to explore her craft in various industries to give a considerable impact not just to the product but also to the people that are involved in building it. Andra previously worked at Traveloka as User Interface Designer.