HCD 101



Introductory course to learn Human-Centered Design approach

to designing digital user experience through a 3-days workshop


In this 3-days hands-on workshop, you will learn and apply a Human-Centered Design approach to deliver good digital user experience. The activities are designed to accommodate rapid and iterative design process needed in fast-paced work environment. You will bring home practical tools and knowledge that you can implement in your everyday practice.

Day 3
Iterating & Presenting 
  • Usability testing overview
  • Planning usability testing
  • Iterate & refine prototype
  • Prepare portfolio
  • Final presentation
  • Reflection
Day 2
Concepting & Prototyping
  • Map existing journey
  • Persona
  • Translate findings into concepts
  • Concept testing overview
  • Rapid prototyping
  • Concept testing
Day 1
Designing user research
  • Introduction
  • User research overview
  • Planning user research & discussion guide
  • Field intercept & observation
1 week prior
Pre-workshop assignment 
  • Understand project brief
  • Competitive landscape
  • Assumption dumption


Who is this course for

  • Curiosity
  • Love of learning 
  • Optimism
  • Empathy
  • Collaborative spirit

Designers, digital strategists, developers, students, and anyone who is looking to get started or switch career to digital user experience design field.

You will work in groups and collaborate to apply what you learn in class on a real challenge. 

Tirani Permata Sari

Sr. Account Manager, Bambudigital

"I was tremendously happy to join Somia Academy because it led to a new perspective about UX process and the benefit it gave to designing website.

The training itself was so much fun, well structured, and the interactive learning method was very useful to apply the theory itself.

Now I have the confidence to implement it. Thank you Somia."

Winda Winanti

Business development

"Being a user researcher in my previous job kinda made me fell in love with UX thing. I decided to join this workshop to refresh my mind about UX and get connected with people who also passionate about UX. And the best thing about the workshop is not only we gained some knowledge about UX, but also from the different perspective of industries! Great session and worth to spend those 4 saturday mornings there! :P"

Activity Photos

Team 6

Team 5

Team 3

Team 1

Team 4

Team 2

Route Me

No more time wasted


Arrive on time. On budget. And stay fresh.

Kios Je-jak

Cara pintar mengetahui jalur angkutan umum

Kawan Anker

Sekali kereta tetap kereta


Waiting With Certainty


Social Shuttle Bus Service

UX Fundamental 2015 Showcase

Muhammad Firza Pratama

Student, Universitas Indonesia

"1 kata yang mendeskripsikan Somia Academy: impactful. Saya belajar banyak hal mengenai UX methodology, mulai dari user research, membuat persona, scenario, user testing, prototyping, hingga pitch di depan stakeholders. Metode pengajaran pun dilakukan dengan fun, aplikatif. Ada mentor setiap sub topic diberikan mini challenge untuk langsung dipraktikan di dalam kelas, dan setiap akhir kelas akan diberikan suatu tugas yang harus dilakukan bersama tim untuk mengexplore lebih dalam materi yang telah diberikan. Setelah ikut Somia Academy, saya cukup pede untuk menerima pekerjaan sebagai UX Designer. Somia Academy is strongly recommended for people who want to be UX Designer."

Somia Academy reserves the right to alter the program if necessary and without notice, as a result of circumstances beyond their control.

Somia Academy is organized with love, by the people behind Somia Customer Experience

Have questions? Get in touch

Activity Photos


Somia Academy subscribes to the Constructivist’s experiential, hands-on learning methodology and we aim to help cultivate the designer’s critical thinking skill by becoming an independent learnerWe believe that to master any skills, especially when it comes to Human Centred Design (HCD) process, the learner should own a sense of confidence to explore the ambiguous realm of design and innovation.

Our course is designed to help you with your learning journey. As we know, becoming a great designer is a long and engrossing process, not the result of a few days course. Our ‘hidden curriculum’ is to help you learn how to learn. 

Here are our learning principles which we hope you will also embrace in this learning journey:

Enjoy the process

Adopt reflective learning

Learn through doing

Learn from each process’ successes and failures. Reflect on what you did well and to continue doing, what went wrong and could be done better to inform your next decision moments.

I hear and I forget.

I see and I remember.

I do and I understand.

– Confucius –

Less lecturing, more learning by doing. Less theory, more application and practice of the theory. Practice makes perfect.

Foster active collaboration

Think critically

No one-size-fits-all approach

Rather than fully accepting an argument or being cynical, critical thinking means looking at both sides of the given information objectively to construct your own point of view

Build on each other’s ideas and defer judgement because we bring various background knowledge and expertise to the table.

Acknowledge that each project has its unique needs. The key to a successful project is to gain techniques, experience and confidence over time to know which best approach to use for what and when.