Registration will be opened in February

HCD 101



Introductory course to learn Human-Centered Design approach

to designing digital user experience through a 3-days workshop

March 2019

venue to be confirmed in Jakarta

IDR 4,900,000 inclusive of PPN


In this 3-days hands-on workshop, you will learn and apply a Human-Centered Design approach to deliver good digital user experience. The activities are designed to accommodate rapid and iterative design process needed in fast-paced work environment. You will bring home practical tools and knowledge that you can implement in your everyday practice.

Day 3
Iterating & Presenting 
  • Usability testing overview
  • Planning usability testing
  • Iterate & refine prototype
  • Prepare portfolio
  • Final presentation
  • Reflection
Day 2
Concepting & Prototyping
  • Map existing journey
  • Persona
  • Translate findings into concepts
  • Concept testing overview
  • Rapid prototyping
  • Concept testing
Day 1
Designing user research
  • Introduction
  • User research overview
  • Planning user research & discussion guide
  • Field intercept & observation
1 week prior
Pre-workshop assignment 
  • Understand project brief
  • Competitive landscape
  • Assumption dumption


Who is this course for

  • Curiosity
  • Love of learning¬†
  • Optimism
  • Empathy
  • Collaborative spirit

Designers, digital strategists, developers, students, and anyone who is looking to get started or switch career to digital user experience design field.

You will work in groups and collaborate to apply what you learn in class on a real challenge. 

Tirani Permata Sari

Sr. Account Manager, Bambudigital

"I was tremendously happy to join Somia Academy because it led to a new perspective about UX process and the benefit it gave to designing website.

The training itself was so much fun, well structured, and the interactive learning method was very useful to apply the theory itself.

Now I have the confidence to implement it. Thank you Somia."

Winda Winanti

Business development

"Being a user researcher in my previous job kinda made me fell in love with UX thing. I decided to join this workshop to refresh my mind about UX and get connected with people who also passionate about UX. And the best thing about the workshop is not only we gained some knowledge about UX, but also from the different perspective of industries! Great session and worth to spend those 4 saturday mornings there! :P"

Activity Photos

Team 6

Team 5

Team 3

Team 1

Team 4

Team 2

Route Me

No more time wasted


Arrive on time. On budget. And stay fresh.

Kios Je-jak

Cara pintar mengetahui jalur angkutan umum

Kawan Anker

Sekali kereta tetap kereta


Waiting With Certainty


Social Shuttle Bus Service

UX Fundamental 2015 Showcase

Muhammad Firza Pratama

Student, Universitas Indonesia

"1 kata yang mendeskripsikan Somia Academy: impactful. Saya belajar banyak hal mengenai UX methodology, mulai dari user research, membuat persona, scenario, user testing, prototyping, hingga pitch di depan stakeholders. Metode pengajaran pun dilakukan dengan fun, aplikatif. Ada mentor setiap sub topic diberikan mini challenge untuk langsung dipraktikan di dalam kelas, dan setiap akhir kelas akan diberikan suatu tugas yang harus dilakukan bersama tim untuk mengexplore lebih dalam materi yang telah diberikan. Setelah ikut Somia Academy, saya cukup pede untuk menerima pekerjaan sebagai UX Designer. Somia Academy is strongly recommended for people who want to be UX Designer."

Somia Academy reserves the right to alter the program if necessary and without notice, as a result of circumstances beyond their control.

Somia Academy is organized with love, by the people behind Somia Customer Experience

Have questions? Get in touch

Activity Photos