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HCD 101



Introductory course to learn Human-Centered Design approach to designing digital experience through a 4-week workshop

7, 14, 21 and 28 October 2017
9AM to 12PM class + 16 hrs independent learning & groupwork

Spacemob – Gama Tower, Jakarta

Price: IDR 4,900,000


In this 4 weeks workshop, you will learn and apply a Human-Centered Design approach to deliver good digital user experience. The activities are designed to accommodate rapid and iterative design process needed in fast-paced work environment. You will bring home practical tools and knowledge that you can implement in your everyday practice. Includes 12 hours in-class interaction and 16 hours independent learning and groupwork.

To gain the most from this class, participants are required to commit up to 4 hours/week outside of class for indpeendent learning and group projects.

28 Oct 2017
UX in Action
Understand what it takes to practice UX in real life. Showcase everything you have learned so far and present your solution to the problem owner.
21 Oct 2017
Usability Testing
Test your ideas and prototypes through usability testing. Learn and iterate design based on feedback from users. 
14 Oct 2017
Interaction Design & Prototyping
Redefine key problems based on your research findings. Come up with ideas to solve the problems and create interactive design prototypes.
7 Oct 2017
User Research
Familiarize yourself with the concept of HCD and UX and the design process. Learn how to plan and conduct user research.


Who is this course for

  • Curiosity
  • Love of learning 
  • Optimism
  • Empathy
  • Collaborative spirit

Designers, digital strategists, developers, students, and anyone who is looking to get started or switch career to digital user experience design field.

You will work in groups and collaborate to apply what you learn in class on a real challenge. 

Limited to 24 participants

First come first served

Registration closed



Cipta Pratama

Larissa Rena

Adityo Pratomo

Ketut Sulistyawati

Didit wears many hats on a daiy basis. He's an interaction designer, creative coder, professional instructor, as well as entrepreneur. He co-founds Labtek Indie, an R&D company for digital product development where he's also the current CTO/Production Manager. He also actively conduct training sessions, classes and workshops for both public and company with Froyo Framework.

Cipta is a UI/UX Digital Banking Lead of Jenius, a digital bank from Bank Tabungan Pensiunan Nasional (BTPN). He is also active in growing the awareness and adoption of UX process in Indonesia by co-founding and contributing in Indonesia’s UX community (UXID), teaching in courses and coaching companies.

Laris earned a master’s degree in Interaction Design from The Hong Kong Polytechnic University, following her Informatics degree from Institute of Technology, Bandung (ITB). Over the last 6 years, she has delivered research and design projects for local and international clients in the emerging market of Indonesia.

Sulis has over 13 years of experience in User Research, Strategy and Design. She received her Bachelor degree in Product Design and PhD in Human Factors from Nanyang Technological University, Singapore. She has consulted international clients on product, digital to service experiences.

Tirani Permata Sari

Sr. Account Manager, Bambudigital

"I was tremendously happy to join Somia Academy because it led to a new perspective about UX process and the benefit it gave to designing website.

The training itself was so much fun, well structured, and the interactive learning method was very useful to apply the theory itself.

Now I have the confidence to implement it. Thank you Somia."

Winda Winanti

Business development

"Being a user researcher in my previous job kinda made me fell in love with UX thing. I decided to join this workshop to refresh my mind about UX and get connected with people who also passionate about UX. And the best thing about the workshop is not only we gained some knowledge about UX, but also from the different perspective of industries! Great session and worth to spend those 4 saturday mornings there! :P"

Activity Photos

Limited to 24 participants

First come first served

Registration closed


Team 6

Team 5

Team 3

Team 1

Team 4

Team 2

Route Me

No more time wasted


Arrive on time. On budget. And stay fresh.

Kios Je-jak

Cara pintar mengetahui jalur angkutan umum

Kawan Anker

Sekali kereta tetap kereta


Waiting With Certainty


Social Shuttle Bus Service

UX Fundamental 2015 Showcase

Muhammad Firza Pratama

Student, Universitas Indonesia

"1 kata yang mendeskripsikan Somia Academy: impactful. Saya belajar banyak hal mengenai UX methodology, mulai dari user research, membuat persona, scenario, user testing, prototyping, hingga pitch di depan stakeholders. Metode pengajaran pun dilakukan dengan fun, aplikatif. Ada mentor setiap sub topic diberikan mini challenge untuk langsung dipraktikan di dalam kelas, dan setiap akhir kelas akan diberikan suatu tugas yang harus dilakukan bersama tim untuk mengexplore lebih dalam materi yang telah diberikan. Setelah ikut Somia Academy, saya cukup pede untuk menerima pekerjaan sebagai UX Designer. Somia Academy is strongly recommended for people who want to be UX Designer."

Somia Academy reserves the right to alter the program if necessary and without notice, as a result of circumstances beyond their control.

Somia Academy is organized with love, by the people behind Somia Customer Experience

Have questions? Get in touch