Rp 2.750.000

Rp 3.200.000

Conducting design research could open many insights to make improvements and as a catalyst for creating innovation.


30 June - 07 August 2020

4 weeks self-paced online course



The course materials are written in English while all communications are in Bahasa Indonesia.


  • This is a fully online course and all the assignments will be done individually.
  • A course agenda has been set for you to follow the materials, homework and peer review deadline each week. It is designed so you can take it while working or studying.

Conducting design research could uncover many insights to make improvements and as a catalyst for creating innovation.

In this 4-week course, you will learn essential skills to conduct design research starting from research planning - know which methods to use, interviewing skills, synthesizing data to reporting. We will also share some practical tricks and tips in conducting design research that we gathered through our experiences.

Practice makes perfect! In order to enhance practical learning, we have prepared a series of exercises equipped with templates to give you hands-on experience in running your design research. Starting from listing your hypothesis, defining research questions, planning and conducting your research, synthesizing to reporting, you will be able to plan and communicate your research with confidence.

Course Objective

    • A set of course materials each week consisting: notes, video and homework

    • Weekly live sessions on Friday 5 PM with guests appearance from practitioners!
    • Critique and feedback from your peers as part of learning process

    • Critique from the instructor on your individual submitted assignments

    • Set slack channel as communication platform with dedicated facilitator 

    • A certificate of Completion that you can share with your professional networks

    What you will get

    • Love of learning
    • Curiosity
    • Optimism
    • Empathy


    Who this course is for

    Entry beginner level of user researchers, design researchers, strategists, public service planners, and anyone who wants to learn essential skills in conducting design research.

    • Exploring recommendation based on synthesized insights
    • UI / UX / Service Design Process

    What will NOT be covered in this course

    What You Will Learn

    What will be covered in this course

    • How to make hypothesis
    • Research planning & methods
    • How to gather information through visual research
    • Preparing & conducting interview
    • Learning how to give and receive constructive feedback
    • Synthesizing the data gathered 
    • How to prepare and present the insight report

    • Diaries & Photo Journal

    • Trend Research

    • Competitive Research

    • Service Safari

    • Online Listening


    • Presenting Insights

    • Craft Your Storytelling

    • Output & Deliverables

    Week 4

    • Download Data

    • Synthesize Data

    • Creating Framework

    Week 3

    • Define & recruit users

    • Creating stimuli out of assumptions

    • Creating discussion guide 

    • Conducting interview

    Week 2

    • Researh Objective
    • Research Methods
    • Hypothesis
    • Research Questions
    • Research Plan
    • Learning how to give and receive constructive feedback

    Week 1

    Course Syllabus

    Upon completion of the course, you will earn a Certificate of Completion that you can share with your professional networks. In order to earn this certificate, you need to pass with a 70% score based on the set scoring system.

    Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multi-disciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum - Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan.



    The course will be conducted by instructor and facilitator. The instructor will conduct the program and give you feedback during the course. Meanwhile, the facilitator will support you in any administration matter, course materials and communications.


    After received his Bachelor degree of Information System from Bina Nusantara University, Kevin has been involved in product research, advisory, and management for 7 years. His exposure in both private and public sector brings him to believe that listening closely to people’s story may uncover surprising opportunity area for organisations to move forward and grow.

    Kevin Tan

    Instructor & Facilitator

    Limited to 24 participants

    Registration closed

    Our Learning Philosophy

    Somia Academy embraces experiential, hands-on learning methodology. 

    We aim to cultivate the designer’s critical thinking skill to become an independent learner. To master any skills - especially Human Centred Design (HDC) process - we believe the learner should own a sense of confidence to explore the ambiguous realm of design and innovation.

    Becoming a great designer is a long and engrossing process, it’s not the result of a few days course. 

    Our course is designed to help you with your learning journey.

    Our Learning Principles

    Enjoy the process

    Adopt reflective learning

    Learning by doing

    Reflect on what you did well, what went wrong and could be done better. Learn from each process’ successes and failures.

    Embrace the uncertainty and be present in the learning journey.

    Less theory, more practical application. Practice makes perfect.

    Foster active collaboration

    Think critically

    No one-size-fits-all approach

    Look at information from different sides objectively and construct your own point of view.

    Build on each other’s idea and defer judgment because we bring various backgrounds to the table.

    Acknowledge that each project has unique needs. Gain experiences over time to know which best approach to use on any project.

    "Kalo kamu mau belajar gimana cara synthesis data hasil research, wajib banget ikut ini. Relevant kalo kerjaan kamu ke arah design research."

    "Ini workshop UX dengan sharing best practice oleh para fasilitatornya."

    What previous batch said

    "Register right away! So much worth if you're looking for workshop which material is very practical in your daily work life and friends that help you improve your skills."

    "This workshop will help you structure the way you think when looking for solution."

    Activity Photos

    Ready to take your skills to the next level?

    Somia Academy reserves the right to alter the program if necessary and without notice, as a result of circumstances beyond their control.

    Somia Academy is organized with love, by the people behind Somia Customer Experience

    Have questions? Get in touch

    Activity Photos