What tools could be used in SD? How do we use it for the SD process? In this class, we will learn how to innovate service experience from discovery to ideation using a real design challenge!


6 weeks

  • Class Greetings
  • Week 1-4
  • Graduation

Time per week

  • 2 hours of independent learning (at your own timing)
  • 2 hours of group homework (at your own timing)
  • 1.5 hours live session of QnA and additional materials every Friday, 16:30-18:00 WIB

Weekly Material

Notes, videos, and homework

Starting from
3,200,000 2,700,000 for 5 Early Birds


  • Fully online course, and has been structured to cater remote collaborations. The course materials are written in English while all communications are in Bahasa Indonesia.
  • Blended learning to fit your schedule. We designed the program to be flexible with your working life, so we suggest to do your independent learning before the weekly QnA.
  • Hands-on practicing tools based on industry standard. You will also learn not only the skill, but also the mindset to be a designer.
  • Work in groups on real projects with real clients.
  • Feedback from design mentors and peers on your weekly assignments.
  • Certificate of Completion that you can share with your professional networks
  • Alumni community for deeper conversations and knowledge sharing.

IMPORTANT: After payment, Loket will send you an email as payment proof.

Somia Academy will contact you around 1-2 days after Loket’s email to confirm your registration.

What You Will Learn

  • How to apply service design tools and methods
  • How to translate your insights to a service concept
  • Introduction to service prototyping methods
  • How to visualize a service concept for better presentation

You will work on a real project with a real client

What You Will Not Learn

  • How to implement Service Design within organisation
  • How to do collaborative process
  • How to do service evaluation
  • How to do service prototyping

Deep Dive into Service Design is highly suggested for you who...

  • Beginner or experienced user researchers, design researchers, strategists, public service planners, customer experience & operational specialists or anyone who has basic knowledge about SD and wants to learn its practical application in a real design challenge.
  • Have the knowledge of human-centered design and service design. If you don't have the prior knowledge in human-centered design, we suggest to take Design Research Skill.
  • Have taken Somia Service Design Introduction Class or basic Service Design course in other learning institutions. If you don't have the prior knowledge in service design, we suggest to take Introduction to Service Design.
  • Have prior experience in CX or UX or operations
  • Are keen to understand how to design backstage and frontstage activities for a delightful customer and organization experience
  • Want to get hands-on experience on service design projects
  • Love learning, curious, optimistic
  • Are empathetic towards the users

Learn with Us

Dono Firman

Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems.

Anindya Fitriyanti

Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multi-disciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum - Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan.

2022 Investment


  • Price: Rp 3,200,000

Early Bird

  • Price: Rp 3,200,000 Rp 2,700,000 for 5 earliest registrants
  • You'll save 15%

Group Purchase

  • Price: Rp 3,200,000 Rp 2,700,000 for a minimum purchase of 5 Learners
  • You'll save 15%

Bundling with "Introduction to Service Design" (BEST DEAL!)

  • Pay for two classes in advance
  • Price: Rp 5,000,000 Rp 4,000,000
  • You'll save 20%

What Learners Loved About Our Classes

Somia is giving the current business case (instead of the past business case) as a design challenge, so the participants can give solutions to the existing problems.

Feby Bunga Perdana
DesignOps Coordinator @Traveloka

The course was great, the topics are very useful. The real case selection is an absolute master stroke, the challenges and premises revolving around it really captures the entirety of the course. I really have fun cracking it down. And I would encourage to group outside of your organization, collaborating with new group of people was a great fresh experience.

Harold I.S.
Art Director & Branding Consultant @Twister Communications

Ready to take your skills to the next level?

IMPORTANT: After payment, Loket will send you an email as payment proof.

Somia Academy will contact you around 1-2 days after Loket’s email to confirm your registration.